Whether you have a lot of money to invest or you only have a little budget, eCommerce can be a potential opportunity for you. Even if you’re only a beginner, there are lots of online tools and resources out there that can help you. A Dallas SEO company such as ioVista Inc can provide a solution…
Here are 7 reasons why you might want to consider starting an e-commerce enterprise.
- Worldwide eCommerce Growth Is Expected to Go Up
2018 and 2019 saw huge growth in eCommerce globally and in The United States. When picking a segment of the eCommerce marketplace to focus on, start with taking a look at the trends. Proceed into an increasing market whenever possible. The numbers show that eCommerce is a legitimate possibility for new and existing entrepreneurs.
- More Visibility And a Worldwide Reach
With brick and mortar companies, location is key. This saying is true due to the huge difference a good location can earn getting sales. In regards to eCommerce, your domain name is the storefront, and it can be observed by a global audience. That’s the possibility offered by eCommerce. You only need one storefront, not many, to be seen by men and women worldwide.
In fact, in this new global economy, we see a phenomenon that hasn’t been noticed before– that the pop-up shop. It’s where someone carries nothing more than a few of their products, a tablet, and a card reader for taking orders. They fulfill their customers in person, and they do not have to worry about breaking any laws or regulations while operating their “store”. This way they can also be in several high visibility places at once (parks, prominent street corners, subway stations, etc.).
The above is only made possible by new and emerging technologies. Speaking of that…
- Evolving Technology
Tech continues to innovate and improve on the eCommerce front, with new apps and payment systems emerging regularly. There is also Blockchain technology, which can make it possible for you to secure even more distinct kinds of payments.
Focusing on technology in the company world is probably the best way to reach success with an internet business today. Thankfully the cost of several essential aspects of a business (video conferencing, collaboration applications, etc.) is going down, which makes it easier to conduct business internationally too. Paying for flights to fulfill customers is no longer a necessity, nor do you even have to leave your house. Improvements in technology make it all possible to run everything out of your personal computer.
- User-Friendly Seller Platforms are Accessible
It’s relatively simple to get started in e-commerce. But, the hard part and where many men and women neglect is in getting set up with a product (we’ll discuss that more below). The setup is easier now than it was. That doesn’t mean it’s a complete walk in the park or free, but many low-cost e-commerce tools are available: marketing automation, SEO tools, user-friendly selling platforms, etc.
As we said, the hardest portion of setting up an e-commerce business is the product aspect. What are you going to market? The advice commonly given is that you ought to opt for a product you are passionate about — something that you have used yourself and may recommend to other people. That passion will also help produce relationships with distributors or with someone who can be your product source. And lastly, that passion will help motivate you to keep moving as you build your small business. The motivation to help others by advocating them a product you’ve thankfully used can be quite effective for some men and women who lack the motivation to succeed.
- Ecommerce is Going Mainstream
Eighty percent of people online have made an online purchase. That amount is forecast to grow. To be successful as an e-commerce business, you must create trust and credibility in your business. A few ways you can do this include
- Producing your website appealing and simple to navigate
- Creating helpful and valuable content to your clients
- Displaying customer testimonials
You have to keep faith that if you devote to enhancing trust between your business and your customers, finally, you will have a loyal following of people.
Even though e-commerce is becoming more and more mainstream, trust is still a key part of running a successful e-commerce business. Additionally, a lot of individuals continue to be cautious shoppers and highly value their privacy and security.
- The Little Guys are Getting Noticed
You might think that you can’t compete with huge giants like Amazon and eBay, but that is not always true anymore. In the event you choose the best product niche and market good quality goods, it’s still possible to conduct a prosperous business enterprise. The reason why that is there’s more information out there than previously about different products and services which are being sold online. To put it differently, as a result of bloggers and social media, people have started to notice the “little guys.” This is thanks to the internet. Now, the rest is just plain math — the more clicks you get from interested people, the more likely you are to earn sales. This is a big deal especially for someone on a tight budget who’s trying to get their company off the ground.
- Content Marketing Could Bring More e-commerce Sales Long-Term
Reducing friction throughout the buying process is important for maximizing your earnings possible. Abandoned shopping carts are a common occurrence in the e-commerce world. You’ll have to be committed to enhancing your marketing funnel.
Tech comes to the rescue here with retargeting apps and resources that can help attract customers who have lost in the forests before they disappear forever.
Content marketing is also a method of maximizing sales in the long term. By creating relevant and valuable content for your online following, it is possible to then have them opt-in as email subscribes. And once you have an email list, you can then notify them about sales, promos, and discounts that you’re planning to do.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.