Whether you are looking to own an eCommerce store or you have already owned a physical store and taking your first step into the online world, here, you will get complete information to build an online store from start to finish.
How to use Shopify for an Online Store
It is a top eCommerce platform that allows you to set up an online store without any coding or technical knowledge. What are you waiting for? You only need a great idea for a business!
The Shopify platform is simple to use. It is possible to create a full-fledged eCommerce shop.
More than 50 themes are available with strong inventory management, email advertising, and other sales tools.
Select the best Domain Name for your store.
A domain name is a key to creating a brand and helping you launch an online store. Domain names are a keyword or phrase that is included in a URL and which identifies your store’s name. A domain name can be purchased through Shopify or on other platforms.
If you already own a domain name, you can link or transfer it to Shopify.
Choose an E-commerce Template for Your Online Business
Your website will look great with the template. There are over 50 templates that you can choose from depending on your product category. These templates (or themes) will allow you to create a website that is perfect for your product without the need for a designer.
How do you select a good theme or template?
- Select a theme that best suits your products and business. What features are you looking for in an online store? It’s easy to see the point! Shopify offers featured templates. You can narrow down the choices to find the best fit for your business.
- Important is the design of your homepage. Your homepage should look like your shop window. The homepage should tell you everything about your business from a glance.
- Your online store navigation should be easy so that your customers can navigate around it easily.
Modify your website template
After you have selected the template, log into your store admin panel to customize it.
- Changing text size and fonts
- Color scheme
- Adding images
- Positioning of Products
- Features & Embedding Social Media
Add your products
Shopify makes it easy to add products. Select Products from the admin panel. You can now add the product name, price, category, images, and description to the Add product option.
A product description should be persuasive and explain the benefits of your product to shoppers. Use keywords related to your products to help rank your site on Google. You will get more traffic if your rank is higher.
High-quality images of your products are important. Use the 360-degree option to capture original photos of your products. Zoom to add product variations images
Creating product categories makes it easy for shoppers to find what they are looking for, including accessories, new arrivals, etc.
You can add a price range, feature tag, additional information, and filtering option to increase clarity. This permits the customer to choose the right product for them.
Next, you will need to add a payment method. This is light with Shopify.
There are three most popular ways to accept payment
- Merchant account and payment gateway
- Payment gateway packages
- Simplified credit card payment processing.
You can select any payment method according to your customer demographics and store needs.
Online shoppers are concerned about online payment security. You can remove their concerns by adding SSL to your website. Secure Socket Layer certificates. SSL encrypts all data and makes shopping online safe. This will make your store more secure and help you get a better ranking from Google.
Next, you will need to set up the shipping option. This allows you to ship products. Shopify offers 4 shipping options
- Shipping Management tools
- Printable Shipping labels
- Pre-setup shipping provider.
To ensure accurate rates and taxes, you will need to add a shipping origin address. Rates vary depending on where you live and what country you are from. The Shopify admin page will display the shipping rates for each zone.
Once you have set up the shipping address and rates, now select different shipping options.
You’re almost ready to launch your online shop after you have registered a domain, customized the theme, added products, set up a payment method, shipping, and customizing it.
It is crucial to test and preview the website before it goes live. To ensure that your customers are satisfied, make sure you test all functions of your online shop.
Shopify offers free tutorials and courses from industry experts worldwide. These tutorials and courses will help you to start or grow your online business. You can also search for shopify development company that helps you to build your online business and is focused on creating an online store.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.