Social media marketing is all about participation and engagement. More than 3 Billion people around the world use social websites; a lot of them regularly. That’s a huge chance for your brand to join and develop. This kind of communication and outreach breaks down a lot of the obstacles that stand in the way of conventional outbound marketing, opening you up to a massive audience of potentially interested people, many of whom can go on to become prospects and clients should you play your cards correctly.
With so much potential, it pays to invest in strategies driven toward raising engagement in your societal channels. Chances are, there is far more that you could be doing on a day to day basis to engage your viewers and give a glimpse into your brand and the people behind it. Below, we will cover some special ways to get the ball rolling.
- Highlight Your Team
Marketing is about forging connections. When you emphasize your team members, you reveal your followers that you’re not just a logo — you’re a true set of people working hard to make your brand and product unique.
Create a series that showcases each of your team members so your social crowd can learn that they are and what they do for the company. Create a type survey with fun questions for your team to answer. Request things like, “As a child, what did you want to be if you grew up?” Or “What is one thing in your bucket list?” Such questions will pull replies that can make your team’s personalities shine. Then, ask them to provide a photograph of these so you can post their replies with it. It could also be interesting to have them provide an awkward picture from their youth for added humor. Either way, a plan that highlights your team, like this one, will turn your brand from a faceless entity to one with many people behind it, all of them relatable.
- Create Hashtags
Hashtags can provide structure to your posting strategy and create a way for interested subscribers to follow along with the content that piques their interest. In Dallas SEO Company, we place a marketing stat or highlight from one of our blog articles every Monday with all the hashtags. In addition to boosting engagement among followers, other brands may follow suit and tag you in similar posts with the identical hashtag. It makes for a fun and effective way to tap into other audience pools and engage with both followers and peers.
- Share Your Business Culture
Your company is more than only a product or service; it is a wonderful place to work (ideally). Social media is a great place to show what your company culture is like. Talk to your follower’s news and images from staff events, outings, parties, and lunches. This gives them a notion about what it’s like to work in your organization and, just like your employee surveys, provides you with a chance to showcase the actual, fun, fascinating folks behind your brand. This strategy will almost surely entice more involvement.
Sharing this type of stuff can also be great for the recruitment strategy. Oftentimes when job seekers are in the process of vetting a company, they’ll look at the company’s social media channels to see if there’s any indication of what the environment is like. And with most millennials valuing an organization’s culture over salary, showcasing your company culture has never been more important.
- Utilize Instagram Stories
Together with the various Instagram Ads brands which may run to the nitty-gritty engagement metrics they have access to, Instagram keeps getting better and better for brands. Why don’t you use the fun features they offer? Here are some ways to incorporate Instagram Stories into your Social Networking engagement strategy:
- Every time you publish a blog post, share a slow show on your tales and then link it to the blog post in your profile so people can check it out.
- Use GIFs, stamps, and other image icons to maintain stories interesting and eye-catching.
- For special releases, use the countdown feature so people can get excited and check back with you once the countdown is over.
- Use hashtags in your stories to get your tales content in Front of people who hunt or stick to those hashtags but don’t follow you.
- Use the survey feature to ask people certain queries.
- Use the “Ask me a question” feature to open up a dialogue.
- Make Instagram Stories as integral a part of your Instagram posting strategy as your standard feed, and you will be able to reach more people and also make more of an effect as soon as you’ve got their attention.
- Create Pictures or Graphics for Certain Content
Original imagery in your own social media posts will make your content, webpage, and more compelling. For the sake of ease and time, many companies rely solely on stock imagery for images on blog posts and social websites. This can backfire, however, and will not necessarily be the perfect way to convey what a post is actually about.
Rather, research design tools, hire a designer to create customized images to accompany your blog posts or create them yourself using platforms such as Canva. People tend to concentrate on pictures over text, so get creative and colorful. Give folks an idea about what your post is about by making your image instinctive.
- Display off Customer Testimonials
Peer-to-peer recommendations are among the strongest means of directing prospects down the funnel. Prove your followers just how much your clients love you by sharing testimonials on social networking and create pictures to cooperate with them to include much more pop into the article. See what we’ve achieved with our clients, Scheffey Marketing.
Make sure you’re asking your clients for testimonials so you may not only incorporate them into your societal strategy but also add them to your site.
- Share Articles You Find Interesting
Do not just distribute your content on social. As a relevant voice on your business, you also need to be sharing content that others are putting together that you find intriguing and understand your audience will find interesting also. This helps mix up your feed whilst keeping the standard of the content you’re sharing high. When you share another new content out, they might just return the favor, making space for new and diverse kinds of involvement.
Take social by storm. The tips above will help you increase engagement for better outcomes and are a good deal more effective than submitting the same old material repeatedly.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.