Website structure is a very important aspect of your SEO strategy. The structure of your website shows Google which pages of your site are most important. This means you can influence which articles will rank highest in the search engines along with your website’s structure. So, better do it right! It’s also a rather actionable part of your SEO strategy. You can all start enhancing your website structure today. In this search engine optimization basics article, you can read why website architecture helps SEO, and we are going to provide three quick advice on the best way best to start enhancing your site’s structure.
What is the site structure?
The website structure refers to how you organize your site’s content. A site frequently consists of content on several — related topics, presented on posts and pages. The site structure deals with how this content is grouped, connected, and introduced to the customer. Should you structure your website nicely, it is going to gain from this; users will find their way more easily and Google could index your URLs better. Taxonomies, like tags and categories, but also inner hyperlinks, your navigation, and breadcrumbs are the resources to structure your site.
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As your website grows, it’ll get cluttered
As you’re writing more and more blog posts, or add more product pages, your site will get cluttered. You will need to arrange it neatly, to make sure you, your customer, AND Google are going to be able to get what they’re searching for.
Why is this? Allow me to tell you a bit about the story. Once upon a time, there was this young woman. Her name is Alice. Alice gets up every morning, sits at her desk, and begins to write a beautiful story. She composes one story daily. Alice types all of her stories on this beautiful old-fashioned typewriter. Whenever she is done writing, she pulls the paper from the machine and places her beautiful new narrative on her desk. As you can imagine, her desk will slowly get cluttered with all the sheets of paper. Following a year of writing, she will have 365 sheets of paper on it. Following three decades of writing, she’ll have over a million. Alice won’t be able to find her favorite story, because of the abundance of stories on her desk.
If you do not structure your stuff neatly, your stories, your blog posts, your product pages will get lost. Your visitors will not be able to get what they’re looking for, and, important to your SEO: Google will also get lost.
Why is site structure important for Google — and users?
There are three reasons why website structure is essential for Google and, consequently, for the chance of rank in search engines.
- Structure is a guide for Google
The way your website is structured will give Google clues about where to discover the most essential content. Your site’s structure decides whether a search engine may understand what your website is all about and what you are selling.
Google crawls websites by following links, internal and external, with a bot named Googlebot. And by following those links, Google determines the connection between the various pages. The structure of your site is a guide to Google and therefore very crucial.
- Not competing with your content
The next reason site architecture is essential for Google is because, without a decent structure, you’ll be competing with yourself for a high ranking in the search engines. You probably have blog posts or articles on your site that are on the same topic. We’ve got multiple posts about site structure and we also provide local SEO pricing for your business as per your requirement, each covering a different aspect. However, Google won’t know which of these is important unless we ‘tell’ Google.
Importance should order your content. Think about Alice’s cluttered desk. Alice could tidy up by making heaps of her sheets of paper. She could order her stories by topic: stories about bumblebees, stories about flowers, stories about fairies. However, if Alice were to create piles of paper, without ordering them, without putting the most beautiful stories on the cover of the pile, no one would know which story is the most significant for her.
If you do not tell Google which posts are most significant, all your posts will probably be competing for attention. You would be competing along with your pages for a high ranking in Google. The solution is rather simple: you allow Google to know which page you consider most important. You tell Google which story you want in addition to your pile. To do it, you need a fantastic internal linking structure.
- Website structure is important for UX
Therefore a good site structure can help your site to rank high in Google. But remember, website structure is essential for the User Experience (UX) too. The structure of your site ought to be reflected in the navigation of your site. If this structure is clear, your audience will easily find their way to your site. A good UX will raise your odds for individuals to convert: buy your merchandise; subscribe to a newsletter or return for another visit. And Google likes sites that perform well also!
How to begin with site structure?
Which are the things you need to do to improve your site’s structure? What do you do to prevent your website structure from becoming an issue? We will provide three basic tips on how to quickly improve your site structure.
- Remove old content
Lots of shops will sell a different collection of products (clothing; shoes) each season. If you do not expect to sell the same product again, you need to remove the page. However, you might have had some hyperlinks to the webpage that you need to eliminate. And you know, links for your page are beneficial for your SEO! You want to be certain to benefit from these links, though the page does not exist anymore. That is the reason you should divert the URL.
- Evaluate your categories
You need to ensure that categories are the same size. Think about Alice and her stories. Alice could categorize her tales by making heaps of those categories. Imagine one pile becoming huge, while others stay much smaller. It would be hard to find a specific narrative in that big pile, while it would be much easier to look through a small pile. At precisely the same time, that big heap is probably very important, since Alice wrote a lot of tales about that specific topic.
Categories become too large when you write a whole lot about one particular topic and less about other people. At one point, you should divide that one category into two classes. A good rule of thumb for the size of categories is to ensure no category is more than twice the size of any other category. When one category is significantly larger than others, your site becomes unbalanced. You will have a hard time ranking with blog articles inside a massive category. The pile has become too large to search through. In cases like this, you should evaluate and optimize your categories: perhaps merge or split a number of them.
- Improve your internal linking structure
You need to link to the main content on your site to show Google these posts are your greatest and most complete articles. A great internal linking structure is vital for Google, but it seems sensible to users too; you need them to read your best articles, right?
XtremeUX Digital helps you out!
XtremeUX Digital SEO services can help you to set up and improve the structure of your site. The redirects functionality will let you easily divert pages that you delete (so you will pass on the linking juice into some other webpage). And our related links performance will be sure that you are interlinking posts with similar topics.
Conclusion: begin with improving your site structure
It’s important to keep in mind that the website structure a part of a larger, ongoing procedure. Your site will grow and therefore, the arrangement will require upkeep. Improving and maintaining the structure of a site should be a core facet of each SEO strategy. It is a very actionable portion of SEO; it’s something that you can control and enhance rather quickly. So, let’s begin!
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